Marketing & Sales
As part of making your original business plan you will be required to prepare a marketing strategy and develop tactics that will ultimately sell your product or service at a profit. Marketing plans do not need to be complicated and involve million dollar ad budgets, but they should answer some basic questions:
- What is the product or service I am selling?
- To whom am I selling it?
- At what price will I sell it?
- How will I convince my market to buy?
- Where will they buy it?