Member Profile: Global Convention Services

From humble beginnings over twenty years ago, Global has become one of Canada’s premier display companies and is now the preferred decorator for most major facilities in Nova Scotia, New Brunswick, and Prince Edward Island with the new office opening in 2011 in British Columbia.  With fully stocked, fully staffed branches in all of our locations, we are pleased to offer our clients cross Canada service for all of their trade show, conference and special events needs.



Give us a call for any and all of your event’s needs
at: (902) 425-1400 Or Email to:  info@globalconvention.ca 

Talent Management Portal - Employement Branding

 
When we thinking of branding they often think about branding of products, like Coca-Cola  or services, like your insurance provider, but we seldom think about the brand that an employer is putting out there to employees, and potential employees.   Employer branding may be the least known type of branding yet is becoming increasingly important to organizatiosn as we see growing changes to the workforce and our demographics - with baby boomers poised for retirement, and not enough new, young labour to fill the gap, employers will need to become more competitive to get the talent they want, and creating a strong Employer Brand can be one of the best weapons for fighting the talent war.

The Employer Brand Institute defines employer branding as “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).”


source:  http://www.bdpractice.com/files/articles/Employerbrand.pdf


Check out the following articles for more information on Employment Branding:

Knightsbridge Robertson Surrette

•    Employment Brand – Your rating as a place to work

•    Downsizing: A Moment of Truth for your Organization’s Employment Brand

•    Employers of Choice: Best practices for building your employment brand

•    Inaccurate Perceptions: The Public Sector Employment Brand

Miscellaneous

•    The Branding Effect-Why a Strong Employer Brand Will Help You Win the Talent War
     -Michael Palmer, Executive Director, Talent Acquisition Practice, Ceridian Canada Ltd.


Do you have advice, tips, or information regarding this topic in the Talent Management Portal you'd like us to post? 
Contact Janet Creamer, Communications Manager for more information.