June 2008
PRESIDENT'S MESSAGE: A FRESH START
Business Voice partners with a new publisher to serve you better
Welcome to the new Business Voice, Halifax's business magazine. Our flagship publication has a new look, a new attitude and a new publishing partner. Holiday Media, the contract publishing division of Transcontinental, is also the publisher of the Nova Scotia Business Journal and the online Daily Business Buzz. This gives Business Voice access to news and information sources that we did not have access to in the past and to a stable of business, news and political journalists that we could never compile on our own.
Our readers expect BV to be more than just a members' newsletter. The re-birth of Business Voice is just part of the effort to stay ahead of expectations, providing more timely and valued editorial content, on a variety of subjects, in a variety of formats at a variety of times.
The Chamber's media vehicles range from live events to a portfolio of subject-specific newsletters, publications like Business Voice Online and Events Online, our newly updated website, numerous specialty
publications like the B2B Show Guide and our flagship, Business Voice. The primary purpose of these publications is to provide information to members, and we want to be able the share the access that we have to Halifax's most valued business audience. So, we have added more opportunity to contribute through editorial content and more opportunity to advertise.
The greatest asset that the Chamber owns is its membership and its permission to talk to that audience. There is a concept in marketing called "involvement." Involvement is the closeness an audience feels to a brand, an event or an organization and the importance they assign to it in their lives. The greater the level of involvement, the greater value a sponsor or advertiser can take from an association with that brand, event or organization.We call this the quality multiplier. Our audience is involved in the Halifax Chamber of Commerce, the work we do to make Halifax a world class city, and in the things we do to help our members and the broader business community prosper.
This creates a virtuous circle. We need your support by buying ads, buying tickets and by sponsoring events so we can continue the work we do that keeps our members so involved and creates such enormous value in our advertising, events and sponsorship.
We have spent a lot of time thinking about the changing world of media (hence the cover story) and how we can use our publications to help our members succeed and thereby help our beloved Halifax and its people to prosper. We have also spent a lot of time thinking about Halifax and a vision for the future, a future that is bountiful, balanced and sustainable. One of the outcomes of this thinking is that Halifax deserves its own business magazine. Halifax deserves a journal of serious business, economic and political thought. Halifax deserves its own Business Voice.
This is it. Enjoy.



Find a Member
Join Now
M2M Marketplace
Calendar
BV Blog
Pay Invoice

